Sales Systems

Now that you've captured someone's interest, it's time to nurture the relationship until they're ready to buy. Ready for some good news? Many parts of this system can be automated so you save time. Want better news? This automated process doesn't sacrifice a personal touch. Read on to learn how.

Let’s zoom in on each stage of the process.

Process Documentation
How can you be sure that every activity is high-ROI? What does an effective process look like? How often should prospects be contacted? Too little follow-up and they forget, but too much and they get annoyed and run the other way. Sound familiar? Well, rest easy if you’re with Taumark. Our proprietary process helps our clients create a customized sales process that works specifically for their company. Documenting the process is like drawing the map to ensure you get to your destination.

Goal Setting
If documenting the process is like a map, then goal setting is filling the map in with landmarks, street signs and directions so you don’t get lost. By setting clearly defined goals that are measurable and realistic you can help keep your sales system on track and guarantee results.

Message Development
A letter you send to a new prospect is probably going to be much different than what you would send a referral partner you’ve been working with for a year. This stage focuses on specific follow-up activities that will help nurture your prospects – things like when it’s best to make a “check-in” call, send a personal note, letter, e-mail or invitation to play golf, have lunch or go to a sporting event. At this stage, it pays to have fun and get creative to find different ways to nurture your prospects. The right message delivered at the right time in the right way can help you systematically achieve repeatable sales and increased profits.

Copywriting
Now it’s time to put a pen to paper (or fingers to keyboard) and create the personalized letters and e-mails for each stage of your follow-up system. But why re-invent the wheel? By using templates, you can ensure a polished message without the work of creating a new letter every time. Best of all, templates can still be personalized so each prospect will know you’re speaking directly to them. Writing not your forte? Taumark also has professional writers on staff that can help you craft your compelling correspondence.

Integration
Now’s the time where (using your map with the excellent directions) you get in the car and drive. During the integration stage, automatic reminders will help ensure nothing falls through the cracks. Whether you use a simple contact management program like Microsoft Outlook, or a full-scale Customer Relationship Management (CRM) system the Taumark Sales System is scalable at any size. Looking at upgrading? We can provide you with objective research and recommendations. Since we have no vested interest in selling software, we eliminate any conflict of interest and focus on the solution that will be best for you.

For more information, download our FREE Marketing & Sales System Checklist. Learn how to get the most bang for your buck while avoiding costly mistakes when setting up your own Marketing & Sales Systems.

Interested in learning how Taumark can help you create a sales system that works? Click here to schedule your FREE 15 minute consultation with a Taumark consultant.