Marketing Systems Essentials

Your marketing system is a series of activities that occurs in order for a sale to take place. In this stage of the follow-up system, your focus is turning leads (qualified buyers) into prospects (qualified buyers who are considering buying from you).

Like cylinders in an engine – all parts must be in sync for the system to work properly.

Let’s take a closer look at each component.

Communication Channels
Where are your prospects already looking for your services? Trade shows? Advertising? Referrals? Big sales come from tapping the right channel for your industry. For example, an organization that builds production machinery will attend trade shows for their leads. A CPA firm will foster relationships with a financial planner to ensure referrals. And a car dealership relies on heavy advertising to pack their show room. Each has their own unique way of developing leads.

Hot Buttons
Why do people buy? They’re motivated. Why are they motivated? Well, that’s their “hot button.” People buy for many reasons – to solve a problem, save time and money, increase their status – the list goes on and on. Once you know “why” you can help them buy. For example, many people get irritated if they need to wait all day for a service repair. If your company guaranteed to be on time, would that help set you apart from your competition?

Calls to Action
Imagine receiving a take-out menu without a phone number. Silly right? Still many times, marketing materials lack a clear next step and then we wonder why it didn’t work. What do you want people to do? Visit your website? Call for more information? Schedule an appointment? By providing a clear and actionable next step you will be paving the road for your prospect to travel.

Integration with Sales System
Now that you’ve captured someone’s interest, it’s time to move them into your Sales System where the relationship can be nurtured. The more seamless this process, the better your chances of landing the sale. Click here to visit our Sales System section and learn what happens next. 

For more information, download our FREE Marketing & Sales System Checklist. Learn how to get the most bang for your buck while avoiding costly mistakes when setting up your own Marketing & Sales Systems.

Interested in learning how Taumark can help you create a marketing system that works? Click here to schedule your FREE 15 minute consultation with a Taumark consultant.